Meta has announced major upgrades to its WhatsApp Business platform at its annual Conversations event, which will enable brands to communicate more effectively with customers.

Businesses can now communicate with customers via WhatsApp voice calls, video calls and voice notes, plus more AI agents have landed.

WhatsApp has introduced new features to enhance business interactions, including user-controlled message opt-ins, blocking, and reporting tools. Businesses can now use paid broadcast messages with ...

With WhatsApp Business, users can create a business profile to display important company information, organize chats with labels, and leverage special tools to quickly respond to customer queries.

The integration of real-time, branded voice capabilities within the WhatsApp Business Platform marks a pivotal advancement, ...

M eta is refining how businesses engage with customers on WhatsApp, introducing a set of new tools and safeguards aimed at balancing user experience with business communication. With over two ...

Learn how to automate WhatsApp with n8n using Meta’s test number—no business account needed. Step-by-step guide for personal projects.

WhatsApp chatbots are intelligent assistants, handling initial conversations, qualifying prospects and booking appointments ...

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ads. WhatsApp is rolling out three major updates to its “Updates ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...