NBC-owned streaming service Peacock is increasing its prices, and the ad-supported plan will soon be $3 more expensive. According to

Peacock, a streaming service by Comcast-owned NBCUniversal, said on Thursday it will raise prices by $3 later this month and begin testing a new narrowed-down tier for users.

We know many of you have been using your Peacock subscription these past few weeks with Love Island season 7 airing, but now it's time to get ready for another surprise: Peacock's hiking its prices. The streaming service announced on Thursday that the cost of its monthly and annual plans will increase beginning July 23 for new and returning customers.