The Browns are embracing their nickname in a new way this season. Cleveland introduced a brown alternate helmet on Wednesday as part of a monochrome uniform branded as their "Alpha Dawg" look.

It is a matte brown helmet, featuring a chrome orange double stripe down the middle that the Browns will pair with their color rush uniforms three times during the 2025 season. Th

BEREA, Ohio -- The Cleveland Browns unveiled a new all-brown alternate helmet on Wednesday, which will be worn three times in the upcoming 2025 NFL season. The helmet, called "Alpha Dawg," features an all-brown matte shell with a brown stripe between two orange stripes in the middle and an all-brown facemask.